If you can, be first. If you can't be first, create a new category in which you can be first
- Al Ries & Jack Trout
(Marketing Professional and Consultant)
Amit Prasad (Founder & MD The SatNav Group)
"As an IT Products company in a growing mode, we had limited resources and visibility in the market. Initially I was very hesitant to get into the Times Treaties model with BCCL but today I am glad I did. It provided us the critical ‘oxygen’ that our products needed and today we have further strengthened our position as leaders in the multiple segments of GPS Navigation, Business Infrastructure Management and Preschool cum Daycare that we had pioneered since the year 2000. Our sales have picked up tremendously over the last few months since we started the partnership. The Times Treaties has been a boon to our businesses and I would recommend every selected entrepreneur to explore the partnership if they qualify."