A brand is a set of differentiating promises that link a product to its customers
- Stuart Agres
(Brand Strategist)

 
 
 

April 2009, Mumbai: Times Private Treaties participated at the IT / ITES 2009 conference organized by Dickenson Media. Pursuant to IVCJ's highly successful version of the same event in 2008, Dickenson presented a repeat stellar event for 2009 on Private Equity and the Indian IT/ITeS and Technology, making sure that it continues to emerge as a relevant, insightful and meaningful in today's environment.

At the conference, Times Private Treaties, an innovative venture by the BCCL group, shared inputs on Correlating Brand Visibility with Valuations for Tech Companies. Karthik Reddy, Vice President, Mumbai, said, “Building brands is a long-term sustained relationship and not a one time engagement. Times Private Treaties fuels brand visibility, contributes to business scalability, creation of goodwill through association – in all it’s one of the factors among others that influence the path to success. The idea is to directly influence value and contribute to business growth.”

With several new emerging areas such as, Cloud Computing, Virtualization, Wimax, IP Software Products and new KPO models, the domestic IT/ITeS sectors are unearthing fresh layers of wealth creating opportunities waiting to be explored by investors and investees alike.

Other esteemed organizations at the conference were Seed Advisors Pvt Ltd, IDG Ventures, Walden International, BlueRun Ventures, Nishith Desai Associates, TS Partner Ernst & Young, BMR Advisors, SIDBI Venture Capital Co. Ltd, Nine Rivers Capital Holdings Pvt. Ltd.