Sivakumar Sundaram highlights importance of Branding & Advertising in the Logistics sector

May 28th, 2009, Mumbai: Times Private Treaties participated at the India Private Equity & Logistics Forum 2009, organized by the Global Supply Chain Council. The theme revolved around creating a platform for investors to gain insights necessary to navigate in this challenging investment environment. The forum was in continuation to its international edition in Shanghai, held on May 20th, 2009.

Mr. Sivakumar Sundaram, CEO (designate), Times Private Treaties & Principal Secretary, BCCL, engaged the audiences with an interactive session on Branding & Advertising in the Logistics sector. He said, “Logistics and supply chain are the next big growth engines for India Inc, after the successful emergence of Banking, Telecom, Retail and Insurance sectors. Given the emphasis on infrastructure for development, Logistics players would do well to carve out a niche for themselves through effective communication and branding and be poised to enter the big league.”

Other esteemed speakers at the forum were Vishal Sharma, MD & CEO, Tuscan Ventures, A.K. Bansal, Group CFO, TCI, Ravi Jakhar, VP Corporate Strategy, AllCargo Global Logistics, Ankalp Shukla, CEO &MD, Inlogistics, Nikhil Shah, Founder & Director, Elbee Express and more.

The forum touched upon aspects such as raising equity funding in a turbulent global financial market, investor as well as promoter readiness toward fresh investments, the sub-sectors of logistics that have the maximum potential to see PE activity in the coming years and whether India and China are still hot investment destinations for private equity. By design, the forum aimed to bring together investors, bankers and companies with investment potential in an exclusive networking environment. The forum was attended by senior personnel from Logistics companies, Investment Banks, Advisory firms and PE players.