A brand is a set of differentiating promises that link a product to its customers
- Stuart Agres
(Brand Strategist)

 
 
 

Mr. Sivakumar Sundaram was speaker at the Vccircle Consumer Investment Summit 2010, at the “Leverage the Indian Consumption Story” session on 24th February 2010 at ITC Grand Central, Mumbai.

The summit highlighted the Indian consumption story as one of the most chased themes for investors driven by the high share of wallet these product and service brands command.

Mr. Sivakumar Sundaram talked about how consumption was the big story and the need for every organization to invest in brands to attract fast age consumers.