Company profile
Pantaloon (Retail) India Limited is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the market.
The company operates over 11 million square feet of retail space and has over 1000 stores across 63 cities.
The company’s leading formats includes Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian Hypermarket chain, Food Bazaar, a supermarket chain to name a few.
Challenges faced by Pantaloons
Category related - Organized retail growing at a rapid pace hence expansion crucial and to be in sync to capitalize on the opportunities. Rapid build up being capital intensive.
Competition related - Existing players and the threat of new entrants into the category.
Brand related - Footfall being a direct correlation to the advertising intensity.
Market place reflections
By being able to maintain its advertising intensity way above competition, it has helped Pantaloon to become the leading brand in terms of recall value and sales. 